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How the Internet changes car purchase and how it can be beneficial to you

nicad 03/06/2022 2995

Internet est un outil puissant pour les acheteurs de voitures.Comment Internet change l'achat de voiture et comment cela peut vous être bénéfique

It reduces sensory overload and level the playing field.

Ten years ago, when I started in Sioux falls Ford, I knew very little about the automotive industry. I had already bought vehicles, but I did not understand the internal functioning of a car dealership. Shortly after I was hired, I joined a new team of Internet sales advisors.

Unlike the rest of the staff, we have never set foot in the field. We only processed web inquiries. And there were a lot of them this first year. . I later found out why so many of our prospects came from the Internet.

That puts things on your terms.

Reduces sensory overload

L'The Internet gives advice on the balance< /p>Comment Internet change l'achat de voiture et comment cela peut vous être bénéfique

Additional information

That puts things on your terms.

As I moved into the life of a dealer, the more I realized particular trends. With the Internet, for example, customers thought it was safer, easier and more on their terms. Many are intimidated by dealers in person, and for good reason. Some are plagued by difficult selling tactics, others promise the moon just to deliver a pie to the moon.

I'm sure you've heard or experienced your own horror story.

In the evolution of the industry towards a smoother sales approach, the Internet plays a key role. For example, all Polestar spaces are occupied by uncommissioned representatives, although it is not even necessary for consumers to enter the building. The entire procurement process can be done online.

En outre, les achats en ligne sont plus rapides et peuvent conduire à une meilleure offre, selon Edmunds. Les services de vente sur Internet suivent souvent un mantra légèrement différent de celui du reste de la concession. Et c'est peut-être bien pour ceux qui craignent de franchir la porte.Comment Internet change l'achat de voiture et comment cela peut vous être bénéfique

Photo: Polestar.

Reduces sensory overload

This is where the Internet greatly helps.

For example, a maintenance service within a large concession may look like a zoo. Add to that all the different noises coming from the shop, and it's sensory overload. Depending on the day, it may seem strangely quiet.

And the size of these places? Ouch! Some dealers are swallowing up an entire block of houses.

Cependant, à la maison, vous n'avez pas ce type d'expérience sensorielle. Vous recherchez et magasinez à votre rythme, à votre manière. Et le café que vous préparez à la maison est probablement meilleur que le café qu'ils ont à la réception. Je dis juste.Comment Internet change l'achat de voiture et comment cela peut vous être bénéfique

The Internet gives advice on the balance

As far as product knowledge is concerned, the Internet level the rules of the game. For example, we have a complete section of vehicle reviews written by industry expert Denis Flierl. Our car reviews are simple: we conduct a long road test, cover features and options, examine engine and fuel economy specifications, provide price information and evaluate the advantages and disadvantages of owning.

Customers feel, with such knowledge, they will get a better deal. In addition, it is a way for them to evaluate the sales advisor they were dealing with: do they really know their trade or are they just a good salesman?

Additional information

The chart below from Rawhide Ranch details in more detail how the Internet is changing the way we buy cars. If you need more advice on the purchasing process or an overview of a particular model, please contact us. ISeeCars.com also offers this handy video on the questions you should ask at the dealer.

Overall, the Internet is a good way to buy a car. In most cases, you will save time and money, and you will feel much more comfortable discussing your purchase from your living room compared to the exhibition room.

Carl Anthony is the editor of Automoblog and lives in Detroit, Michigan. He studied mechanical engineering at Wayne State University, is a member of the board of directors of the ally Jolie Baldwin Foundation, and is a big fan of the Detroit Lions.


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