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Release Date February 18, 2020 Author Norm Mort Editor Veloce Publishing ISBN 9

nicad 21/12/2021 656

Release date

February 18, 2020


Norm Death


Veloce Publishing



Where to read


The Buick Riviera would push the company beyond its lackluster post-war image.

A new book by author Norm Mort takes us through the story of this timeless car.

Our Book Garage series features what every enthusiast should add to their library.

A little jewel-like book has arrived at my doorstep from distant England. Even though it is the size of a large ashtray, it contains as much information as if it were a full size book. The surprise here is that, coming from Jolly Olde England, it's not about pre-war MGs or how Connolly prepares his skins for seat cushions. No, this is a book about one of the most American cars ever made: the Buick Riviera.

American audience

good strong name

Buick Riviera: From Sketch to Production

Take a little trip with me

Straight Shootin' Son-of-a-Gun

Buick Riviera, 1963 to 1973 by Norm Mort< /p>

About the Author

American audience

American culture doesn't really understand sports cars like the rest of the world. The number of times I've heard a guy in a hat and a Ford t-shirt say, "Where's the backseat?" while looking at a real sports car are incalculable at this point.

For Americans, the Buick Riviera is a sports car. The Rivieras have style, they have power, they have two doors (sporty!), they have huge trunks and they have rear seats. They also had big, powerful V8s.

If you were a young man climbing the corporate ladder in, say, 1968, the Riviera was the car for you. Cadillac? These are for the elderly. Continentals? These are for the mob bosses. No, you are young. You are plugged in. You are "with it". You drive a Riviera.

From Buick Riviera, 1963 to 1973 by Norm Mort, published by Veloce Publishing.

good strong name

Buick Riviera, 1963 to 1973 chronicles that first decade of Buick's pursuit of the "personal luxury car" as they preferred to call it at the time. It's a mere 96 pages and measures just 190 x 205 “tall” millimeters. So pretty easy to slip into your glove box, especially if you're driving a Riviera.

It's written by this guy named Norm Mort. I don't know Mr. Mort at all, but he's a very good name for an automotive writer. Turns out he's been in this automotive business all his life when he started taking pictures of cars as a kid. In the years that followed, Mort wrote for World of Wheels, Sports Car Market, Toronto Sun and the Montreal Gazette, among others.

From Buick Riviera, 1963 to 1973 by Norm Mort, published by Veloce Publishing.

Buick Riviera: from sketch to production

The book not only chronicles the development and growth of the Riviera during its first decade, but also gives a great backstory as to how Buick came to make this car to begin with. Mort recounts how the Riviera began as a trim level on various models in the 1950s, then grew into a full-fledged product line.

When styling ace Bill Mitchell finished with the first renderings and clay models in 1963, the car looked the firm still. There was enough sheet metal there for long chrome trim lines and even longer sharp creases. Everything was oriented horizontally. Nothing was straight up and down. Each line came in one of three flavors: leaning forward, leaning back, or parallel to the open road.

From Buick Riviera, 1963 to 1973 by Norm Mort, published by Veloce Publishing.

Take a little trip with me

There is a good section on the third generation Rivieras, the boat-tail Rivies. This is the version so favored by Low Rider culture that they are still sought after to this day. Mort even throws in some nice photos of boat tails that have been heavily customized, albeit not to the extremes yet seen in East LA As with the other photos, Buick Riviera, 1963 thru 1973 is full of them, especially Rivs' in various mid-century decors. There is Rivs' in front of the stables, in front of the gliders and near the corporate skyscrapers.

Straight Shootin' Son-of-a-Gun

Throughout my life I have known three guys who have always driven Rivieras. Jorge, an assistant coroner with whom I skated races; my godfather, Frank, a farmer; and my good friend Carl, whom I have already mentioned in these pages. If they have anything in common besides choice of vehicle, it's that they're salt of the earth, no nonsense. They are honest because their day is long, and they mean business.

Kind of like Rivieras, now that I think about it. Kind of like this book.

Tony Borroz has spent his whole life racing vintage cars and sports cars. He is the author of Bricks & Bones: The Endearing Legacy and Nitty-Gritty Phenomenon of The Indy 500, available in paperback or Kindle. Follow his work on Twitter: @TonyBorroz.

Buick Riviera, 1963 to 1973 by Norm Mort

Series: Those were the days. . .

Paperback: 96 pages.

Publisher: Veloce Publishing (July 21, 2020).

English language.

ISBN-10: 1787113566.

ISBN-13: 978-1787113565.

Product dimensions: 7.4 x 0.7 x 8.2 inches.

Shipping weight: 11.4 ounces.

Where to buy: Amazon.

About the Author

Norm Mort started filming old cars parked on the side of the road before he was ten years old. At age 12, Norm was the youngest executive member of the Toronto chapter of the Canadian Antique and Classic Car Club. In the 1960s, he began to accumulate photos and information on driving. His personal collection includes the Vauxhall D-Type in 1922 and the Morgan F2 in 1935, the Autobianchi Truck in 1966, and the Studebaker Station Wagon in 1962. He has written over 15 historical automobile books in the Veloce series. .. .

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